by mike | Oct 5, 2016 | Digital Strategy
Was just working with a partner to try to help them think creatively on how to help market their B2B client. Here is a summary of ideas I felt could benefit others. I. LinkedIn A. Participation in strategic groups (replicated by all those in role) B. Use...
by mike | Sep 18, 2016 | Digital Strategy
Chapter One: 450 Times More Likely To Get Struck By Lightning Ok, if you are reading this then I must have gotten your attention. If you happen to be a Search Engine Optimization specialist, I am not lumping you all together in one category. The beautiful thing...
by mike | Jul 7, 2016 | Digital Strategy
Is there a strategy to create B2B email marketing subject lines that maximize open rates? You bet there is. Here are a few ideas you may want to consider when creating your subject lines. Simplicity is key (Special Ends Today, Important New Features) Questions...
by mike | Jul 14, 2015 | Digital Strategy, Mobile Experience
Are you sitting down? Okay, that may be overly dramatic, but there has been a major shift in the Internet world. A shift like this only happens every 3-5 years or so. More Google searches in the United States (and 9 other countries) are initiated using mobile phones...
by mike | Mar 16, 2014 | Digital Strategy, Mobile Experience
Almost daily our firm is reviewing at least one of our clients’ web analytics. Over the past year or so, we have seen the number of mobile devices (tablets and phones) used to access our clients’ web site surpassing 20%. Many predict that this number will exceed 50%...
by mike | Feb 11, 2014 | Digital Strategy
he purpose of search engines is to provide the fastest and optimal results to any inquiry. We simply type a word or phrase and more than often we find the websites we’re looking for. The search is that simple because the answer is right in front of you. Anything...
