by mike | Nov 8, 2024 | Digital Strategy
What is Retargeting? Imagine you’re shopping online for a new pair of shoes. You add a few pairs to your cart but leave without making a purchase. A few days later, you start seeing ads for those same shoes on various websites you visit. This is retargeting in...
by mike | Oct 25, 2024 | Digital Strategy
In today’s digital age, content marketing has become an indispensable tool for businesses of all sizes. By creating and sharing high-quality content, you can attract, engage, and convert your target audience. However, to maximize the impact of your content...
by mike | Sep 13, 2024 | Digital Strategy
PPC, or Pay-Per-Click advertising, can be a powerful tool for small businesses looking to drive traffic and generate leads. Unlike organic search results, PPC allows you to pay for your ads to appear at the top of search engine results pages (SERPs), ensuring...
by mike | Aug 4, 2024 | Uncategorized
Free Strategies Optimize Your Company Page: Complete your company profile, including a compelling description, logo, and banner image. Share company updates, news, and culture to attract potential candidates. Encourage employees to share their experiences on...
by mike | Jul 24, 2024 | Digital Strategy
Let’s talk about digital transformation. It’s a buzzword that’s thrown around a lot these days, and it can be intimidating for small business owners. You might think it’s a massive, expensive overhaul that’s only for big corporations. Well, I’m here to...