2016 July

How To Add An Admin To Google Adwords

Posted by | Pay Per Click | No Comments

As A Google Adwords Certified Company and being part of the Google Partners, we often find a need to have our clients give us administrative access to their existing Google Adwords Account.  We felt it would be helpful to provide a quick and easy overview of how to get this accomplished.   Click on the gear icon in the top right corner of the screen, then account settings Then click on account access, then add users Finally enter email address, name, and access lever of Admin access and send.

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What is the difference between an Exact Match and Phrase Match in Google Adwords

Posted by | Pay Per Click | No Comments

WebConnection is part of the Google Partners program which gives us access to Google talent to assist us in managing our clients PPC Campaigns. Our clients always ask what is the difference between an Exact Match in Google Adwords and a Phrase Match in Google Adwords. To answer these questions, we felt it would be easiest to provide the very focused explanation provided by Google themselves. So, we hope this helps you.  

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Managing Media Files In WordPress with Media Library +

Posted by | WordPress | No Comments

We have been asked by some of our clients that have WordPress sites if there is a better way to manage files in the Media Library.  The Media tool in WordPress only organizes files by Date.  There is no way to create folders to organized media in a more logical way. We recently installed and tested Media Library + plugin.  This in not an official endorsement of this plugin, but if you are struggling with managing your media files, you can give this plugin a try. While we are not formally endorsing this plugin, you can see below that it is highly rated.In the image above, you can see where to access the new Media Library + plugin (in a red box right below the Media Tool in the left hand navigation). Once you download and activate the plugin, you will have the following options: 1. Add A File (this is…

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How To Generate Great B2B Subject Lines

Posted by | Digital Strategy | No Comments

Is there a strategy to create B2B email marketing subject lines that maximize open rates?  You bet there is.  Here are a few ideas you may want to consider when creating your subject lines. Simplicity is key (Special Ends Today, Important New Features) Questions Questions (Need Corporate Training?, Have Enough Sales?) Funny Bone (Money Doesn’t Grow On Trees, Pigs Fly Here) Digits (Top 10 Best Strategies, 5 Best Projects in D.C.) Curious George (What is everyone doing that you are not?  This is the answer you have been looking for? Time Sensitivity (Just 7 spots left, Last Chance To Improve Productivity) Give some of these a try, and feel free to send us some of your best

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