Is there a strategy to create B2B email marketing subject lines that maximize open rates?  You bet there is.  Here are a few ideas you may want to consider when creating your subject lines.

  1. Simplicity is key (Special Ends Today, Important New Features)
  2. Questions Questions (Need Corporate Training?, Have Enough Sales?)
  3. Funny Bone (Money Doesn’t Grow On Trees, Pigs Fly Here)
  4. Digits (Top 10 Best Strategies, 5 Best Projects in D.C.)
  5. Curious George (What is everyone doing that you are not?  This is the answer you have been looking for?
  6. Time Sensitivity (Just 7 spots left, Last Chance To Improve Productivity)

Give some of these a try, and feel free to send us some of your best