2016 November

Hey Google, Stay Out Of My Business!

Posted by | Digital Strategy | No Comments

Did I get your attention?  I am an Outsourced Chief Digital officer which means I provide digital strategies to companies who can not justify hiring a full time Chief Digital Officer.  I have to begin by saying that Google is one of the most influential forces in the digital space.  Overall, I am a fan of their contributions.  However, they continue to use their immense influence to dictate to strategists and developers the standards web sites must follow in order to continue to be ranked well organically in their search engine.  You do not have to follow their standards, but it is inferred if you do not that you will pay a price with how you are indexed. While Google does not make their algorithms or planned modifications to it public, it is widely believed that they are about to institute a new standard that will affect millions of mobile…

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