Hugely Important Google Release You Must Know

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Google has just released a new Chrome extension that warns you if the username and password that you’re using has been stolen in any data breaches. It then prompts you to change them if they were. How huge is this? If you are unfamiliar with extensions for Chrome, think of them as you do apps for your phone. To download and install is simple. Simply go to the Google Chrome Store here. Click on the Add to Chrome button in the top right corner 3. Click on the Add extension button. That is all there is to it. It works in the background and will inform you if there is an issue as you use your browser to login from website to website.

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How To Protect Your Site With Google reCAPTCHA v2

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        We all know there are unscrupulous hackers who make their living or get their thrills from making regular website owners like you and me difficult.  Aren’t you tired of the spam that is transmitted from your web forms into your inbox?  Do you want to protect your website from this spam and abuse? Google has provided a free tool to help with just that.  It is called reCAPTCHA.  This post is to show you how easy it is to obtain the free reCaptcha code to give to your web developer (or do it yourself) to help deter these hackers. Below are the steps you need to follow to obtain your reCAPTCHA.  First, you must log into your Google account and go to https://www.google.com/recaptcha/admin#list                                 Enter label information that will be meaningful.  We…

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How To Create Strategic LinkedIn Sales Navigator Searches

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If you are a B2B company that needs to continue to fill your pipeline with prospects, that you should be using LinkedIn Sales Navigator. This post shows step by step instructions on how to do so. To log into Sales Navigator, click on the Sales Navigator icon in the top right corner once you are logged into LinkedIn. When in Sales Navigator, 1. Mouse over “Advanced”, then 2. Click on “Search for leads” For our purposes, we are going to be looking for Venture Capitalists within the U.S. that are either 2nd connections or in Groups with you.  We want these people to be executive level and have experience of over 5 years. Let’s begin with the Top Filters.  Click in the relationship rectangle then select 2nd degree connections and group members. Click in the Industry rectangle and scroll down to Venture Capital & Private Equity Click in the Geography rectangle…

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How To Author A LinkedIn Recommendation

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LinkedIn is the premiere social channel for business.  It is truly a networking platform. LinkedIn works best for those who give not just take.  You can give many ways on LinkedIn. The most common ways people give on LinkedIn is in the form of posts, articles, endorsements and recommendations.  Recommendations can be the most valuable way to give to another LinkedIn member, but is often the least utilized. This is likely because people just do not know how to create a Recommendation.   Below are the simple steps you need to follow to create a Recommendation: Navigate to the profile of the person you want to Recommend, then click on the “More” button Then select “Recommend”                 Now select from the drop down boxes the “Relationship” you have with that connection and their “Position at the time”.  Then click next.      …

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Major Google Analytics Retention Data Loss

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Google is doing some housekeeping, and your data WILL get deleted if you do nothing.  We assume that Google is attempting to manage the “free” data they are storing for Google Analytics users.  The user and event data collect from your web site has been saved indefinitely since you installed Google Analytics.  If you do nothing, you will lose ALL of your data that is older than 26 months on May 25th 2018. If you would like to keep all of your historical data, you can simply follow the steps below prior to May 25th 2018. Log into Google Analytics and click on the gear icon in the lower left hand corner In the center column, click tracking info Click data retention Click on the drop down box and select Do not automatically expire Click the Save Button That is all there is to it.  You just saved yourself from…

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East steps to join LinkedIn Groups

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        Many users of LinkedIn are unaware of the strategic benefits of joining and participating in LinkedIn Groups.  Below are just a few benefits of doing so: Groups can give you a direct communication channel to members of each group. You can get your content in front of group members. You can use these groups to gain insights and feedback. You can gain influencer immediately. It is free to participate. Joining LinkedIn Groups is easy.  Just follow the steps below to find groups that are recommended to you:   Click on the Work Dial Page Click on Groups   Click on My Groups to see what groups you are already participating in. Click on Discover to see a recommended list of groups that you may be interested in joining.  If you want to join a group, simple click the “Ask To Join Button”.

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LinkedIn, Facebook & Twitter Posting Frequency Tips

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Social Media can be very intimidating.  We are asked often, “What is the optimal amount of times a day and times of the day to publish to Facebook, LinkedIn and Twitter to ensure the best results”?  In addition, our clients ask how frequently they should be posting to each of these channels. While each business type is different, there are some general rules of thumb. Twitter Best Practices There is conflicting positions on this, but time of the day generally doesn’t matter.  There appears to be an uptick in the number of clicks towards the end and very beginning of the day.  You should post on Twitter whenever you are able to, as long as the content is focused and good.  There is also no ideal day of the week, although the seems to be the slightest of benefits posting Sundays, Mondays or Tuesdays. The recommended daily frequency of focused…

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Chrome Will Show Security Warnings To Your Visitors If A Digital Certificate Is Not Installed

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By now we are all familiar with seeing the lock on our web browser when we are visiting e-commerce sites.  See below the area highlighted where you enter the web address.  It has the lock with the word “Secure” to the right of it.  This is accomplished by installing a digital certificate on the web server.  Securing the server provides the web site visitor a level of confidence that their personal information and payment details will be protected.   While web site owners of e-commerce sites and medical web sites have alway secured their web properties, traditional web sites have never been forced to do so.  That is until now.  Google has determined that in the very near future, any web site that has an input field is going to require a digital certificate or Chrome will immediately display that the site is “Not Secure”.  See the formal communication from…

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How Do You Share Google Analytics with Someone

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There are many occasions that you may want to share your Google Analytics data with other people within your organization or third party consultants.  Follow these simple steps in order to invite someone to share your Google Analytics account.  Note:  You will have to be an administrator of the Google Analytics account in order to send out an invitation. Log into your Google Analytics Account Click on the gear icon in the lower left hand corner Click on the User Management Link in the first column Click on the blue plus sign in the top right corner and select “Add users”         Enter contact the email address of who you want to share with Make sure the “notify new users by email” is selected so the system will let them know they have been added. Check the permissions you want them to have. When done, click the…

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How To Put Your Video Ad On YouTube

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The use of video on web sites is continuing to grow.  Most organizations do not think strategically when creating their videos.  We believe that every chance you get, you should think about multiple uses of the same element.  Video is no different.  When considering video, think if there is a way to edit a larger piece down to 30 seconds or under.  If you can, you can leverage that same video and create an advertisement you can put online.   The instructions below assumes that you already have a Google Adwords account set up.  With your 30 second video commercial completed, you can follow these steps to start advertising on YouTube. When you log into your Adwords account, click on the red +CAMPAIGN button, then select Video.  This will take you to the next screen where you enter the general settings for this campaign.   Enter your own campaign name….

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