What The Heck Is An Fractional Chief Digital Officer?

Affordable, Trusted, Effective
Fractional Executive Level Digital Thought Leaders

Most small to mid-sized businesses are losing opportunities to grow because they have no clearly defined digital strategy and no one in-house with the skills to lead it. Typically, they assign this responsibility to their Marketing or IT leader or, even worse, an intern. Does this sound familiar? Marketing and IT leaders are masters of their domain, but asking them to be masters of the ever-changing digital landscape is like asking a heart surgeon to do brain surgery. They can try, but do you want them operating on you?

Win Business You Never Would Have Had A Chance To Without The Guidance Of An Fractional Chief Digital Officer

Your larger competitors likely have the resources to hire an in-house Chief Digital Officer to develop, implement and measure their digital strategy. Our goal is to empower small to mid-sized businesses like yours to be able to not only compete but to steal business from your competitors.

Michael is one of my most trusted and valued relationships. His professional and personal insights have helped me in ways I will never be able to repay. Michael is easy going yet confident, strong yet not overbearing and someone I can count on to give me what I need to hear, not just what he thinks I want to hear. Friendships like this are what I value most and Michael is on my ‘Mount Rushmore’ of most trusted people.

Michael Gordon, CEO, CaerusMG

Michael and his team have been the Fractional Chief Digital Officer for my company for many years. They have provided key direction to our company’s digital strategy that has been of great value and enhanced our growth. It is a pleasure dealing with a person of such high integrity. Our company appreciates his impact and looks forward to his continued participation on our team.

Lawrence Brown, CEO Evergreen Private Finance

Mike and his team helped the Maryland Food Bank through a critical phase in our digital development. After leading us through a comprehensive technology audit, Mike helped to concept, code and launch a new website in conjunction with our in-house team. Two years later, Mike is still engaged and a terrific partner.

Meg Kimmel, Executive Vice President Maryland Food Bank

Mike’s expertise to recommend impactful strategies using digital based solutions and sound business tactics is remarkable. His ability to help us develop processes and measurements, and his commitment to educate us on the numbers allowed us to understand on a deeper level, facilitating and guiding the continued refinement of our process to maximize our results.

Bill Cole, CEO Cole Roofing and Gordian Energy Systems

A digital business veteran, Mike is one of those rare birds who’s been around the block (with multiple entrepreneurial ventures under his belt), but who’s never let life or success get to his head. Comfortable with people from all walks of life, all levels of corporate hierarchy, Mike treats everyone with the kind of respect that has earned him equal doses of respect in return. A true collaborative leader, Mike’s commitment to his people, his team, his company and his clients shows through over and over again in the work that he does and the relationships he builds. And don’t discount the power of his positive energy — it is infectious, and through it, Mike consistently elevates the situation around him.

Hollis Thomases

Michael has a strong desire to learn about the client’s business and marketing challenges. He acts as if he owned the clients business. When he presents a web solution he really has the facts and the knowledge which will make for a successful launch and continual process. If he feels like he does not have an appropriate answer, he will suggest the client find another resource. He has a high level of integrity and is a classy guy.

David Broner, Retired CEO Broner Hat & Glove

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