What Are Google Alerts and How Can You Use Them Strategically

Google Alerts is a very underutilized tool. It is a free tool that allows organizations to monitor their online presence.  Below are some ways you can benefit from using this tool. Help track progress of your newly published content to see if it has been indexed by Google's search bots. You can do this by tracking your company name, a specific URL, or the...

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Our Websites Over The Years

In reflecting back over our 25 years in business, I thought it would be fun to share some of the versions of our websites starting from the 1990's. Check these out. We all have come a long way.  

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How GoToMeeting Dropped The Ball & Lost A Customer For Life

As a digital strategists, we have used a lot of tech platforms. This is a must watch, SCATHING video of horrible business practices by GoTo Meeting. a LogMeIn company. Their practices were so egregious, that we were forced to switch to Zoom. Is what they are doing legal? If so, do you think it is ethical? This is just our opinion but we would love comments...

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New .New Google Extensions

Last year, Google introduced .new shortcuts that made it simple to create a new Google Doc, Google Sheet, Google Slide or Google Form Yesterday Google introduced 10 new domains.  Want to mess around with these, just click below or type any in your Google Chrome browser.  Enjoy! Tip: To get the best experience with the Google shortcuts, log into your Google...

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How To Schedule & Email Google Analytics Reports

Did you know that you could have Google Analytics send you automated reports via email?  It is a great feature to keep you informed of how your website is performing. Too often, we are so busy we do not take the time to look at these analytics.  Below are the simple steps you need to follow:  Log into your google analytics account. Set the date duration...

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Hugely Important Google Release You Must Know

Google has just released a new Chrome extension that warns you if the username and password that you're using has been stolen in any data breaches. It then prompts you to change them if they were. How huge is this? If you are unfamiliar with extensions for Chrome,...

How To Protect Your Site With Google reCAPTCHA v2

        We all know there are unscrupulous hackers who make their living or get their thrills from making regular website owners like you and me difficult.  Aren't you tired of the spam that is transmitted from your web forms into your inbox?  Do...

How To Create Strategic LinkedIn Sales Navigator Searches

If you are a B2B company that needs to continue to fill your pipeline with prospects, that you should be using LinkedIn Sales Navigator. This post shows step by step instructions on how to do so. To log into Sales Navigator, click on the Sales Navigator icon in the...

How To Author A LinkedIn Recommendation

LinkedIn is the premiere social channel for business.  It is truly a networking platform. LinkedIn works best for those who give not just take.  You can give many ways on LinkedIn. The most common ways people give on LinkedIn is in the form of posts, articles,...

Major Google Analytics Retention Data Loss

Google is doing some housekeeping, and your data WILL get deleted if you do nothing.  We assume that Google is attempting to manage the "free" data they are storing for Google Analytics users.  The user and event data collect from your web site has been saved...

East steps to join LinkedIn Groups

        Many users of LinkedIn are unaware of the strategic benefits of joining and participating in LinkedIn Groups.  Below are just a few benefits of doing so: Groups can give you a direct communication channel to members of each group. You can...

LinkedIn, Facebook & Twitter Posting Frequency Tips

Social Media can be very intimidating.  We are asked often, “What is the optimal amount of times a day and times of the day to publish to Facebook, LinkedIn and Twitter to ensure the best results"?  In addition, our clients ask how frequently they should be posting to...

How Do You Share Google Analytics with Someone

There are many occasions that you may want to share your Google Analytics data with other people within your organization or third party consultants.  Follow these simple steps in order to invite someone to share your Google Analytics account.  Note:  You will have to...