Google Alerts is a very underutilized tool. It is a free tool that allows organizations to monitor their online presence. Below are some ways you can benefit from using this tool.
- Help track progress of your newly published content to see if it has been indexed by Google’s search bots. You can do this by tracking your company name, a specific URL, or the title of a blog.
- Alert you when another site links to your site.
- You can be notified if you are mentioned in social media conversations.
- Track to see if/how your company’s executive team and other key personnel are mentioned online.
- Read how your competitors are being mentioned online
The directions below show you how to create a Google Alert
- Log in to https://www.google.com/alerts
- In the box at the top, enter what you want to follow. This can be a url, a company name, an individual’s name, a social media handle or a search term.
- To change your settings, click Show options. Your options are:
- How often you get notifications
- The types of sites you’ll see
- Your language
- The part of the world you want info from
- How many results you want to see
- What accounts get the alert
- Click Create Alert. You’ll get emails whenever google finds matching search results.