by mike | Sep 13, 2024 | Digital Strategy
PPC, or Pay-Per-Click advertising, can be a powerful tool for small businesses looking to drive traffic and generate leads. Unlike organic search results, PPC allows you to pay for your ads to appear at the top of search engine results pages (SERPs), ensuring...
by mike | Jul 24, 2024 | Digital Strategy
Let’s talk about digital transformation. It’s a buzzword that’s thrown around a lot these days, and it can be intimidating for small business owners. You might think it’s a massive, expensive overhaul that’s only for big corporations. Well, I’m here to...
by mike | Jun 25, 2024 | Digital Strategy
In today’s digital landscape, a strong online presence is crucial for any B2B business, especially smaller ones. But how do you cut through the noise and attract potential clients? The answer lies in a strategic approach to digital marketing. Here are the top 10...
by mike | Sep 9, 2022 | Digital Strategy
A significant shift is happening with Google Analytics, and you need to start preparing now. Google is sunsetting its current Analytics (Universal Analytics) and replacing it with GA4. GA4 stands for Google Analytics 4. GA4 is Google’s 4th iteration of its...
by mike | May 18, 2020 | Digital Strategy
In reflecting back over our 25 years in business, I thought it would be fun to share some of the versions of our websites starting from the 1990’s. Check these out. We all have come a long way....
by mike | May 18, 2020 | Digital Strategy
As a digital strategists, we have used a lot of tech platforms. This is a must watch, SCATHING video of horrible business practices by GoTo Meeting. a LogMeIn company. Their practices were so egregious, that we were forced to switch to Zoom. Is what they are doing...
