Digital Strategy

New .New Google Extensions

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Last year, Google introduced .new shortcuts that made it simple to create a new Google Doc, Google Sheet, Google Slide or Google Form Yesterday Google introduced 10 new domains.  Want to mess around with these, just click below or type any in your Google Chrome browser.  Enjoy! Tip: To get the best experience with the Google shortcuts, log into your Google account first. Doc.new Sheet.new Slide.new Form.new Playlist.new Story.new Sell.new

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How To Schedule & Email Google Analytics Reports

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Did you know that you could have Google Analytics send you automated reports via email?  It is a great feature to keep you informed of how your website is performing. Too often, we are so busy we do not take the time to look at these analytics.  Below are the simple steps you need to follow:  Log into your google analytics account. Set the date duration you want used in your report. 3. Navigate to the report you want to have emailed to you.  For our example, we will use the Audience-Overview report as shown below (please note you can email as many reports as you would like). 4. Click the share button in the top right corner of the page 5. Follow the steps below: A. Enter the email address you want the report sent. B. Select the frequency in which you want this report sent.  In this case…

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Mike Rosenfelds “The Latest Digital Strategy Tactics To Ensure Your Success” is released.

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We are proud to announce the release of Mike Rosenfeld’s publication, “The Latest Digital Strategy Tactics To Ensure Your Success”. This publication is a collection of some of Mikes most popular white papers and blog posts. For a limited time, there are free copies available to our clients and partners. If you are interested in a copy, please contact us.

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Hugely Important Google Release You Must Know

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Google has just released a new Chrome extension that warns you if the username and password that you’re using has been stolen in any data breaches. It then prompts you to change them if they were. How huge is this? If you are unfamiliar with extensions for Chrome, think of them as you do apps for your phone. To download and install is simple. Simply go to the Google Chrome Store here. Click on the Add to Chrome button in the top right corner 3. Click on the Add extension button. That is all there is to it. It works in the background and will inform you if there is an issue as you use your browser to login from website to website.

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How To Protect Your Site With Google reCAPTCHA v2

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        We all know there are unscrupulous hackers who make their living or get their thrills from making regular website owners like you and me difficult.  Aren’t you tired of the spam that is transmitted from your web forms into your inbox?  Do you want to protect your website from this spam and abuse? Google has provided a free tool to help with just that.  It is called reCAPTCHA.  This post is to show you how easy it is to obtain the free reCaptcha code to give to your web developer (or do it yourself) to help deter these hackers. Below are the steps you need to follow to obtain your reCAPTCHA.  First, you must log into your Google account and go to https://www.google.com/recaptcha/admin#list                                 Enter label information that will be meaningful.  We…

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How To Create Strategic LinkedIn Sales Navigator Searches

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If you are a B2B company that needs to continue to fill your pipeline with prospects, that you should be using LinkedIn Sales Navigator. This post shows step by step instructions on how to do so. To log into Sales Navigator, click on the Sales Navigator icon in the top right corner once you are logged into LinkedIn. When in Sales Navigator, 1. Mouse over “Advanced”, then 2. Click on “Search for leads” For our purposes, we are going to be looking for Venture Capitalists within the U.S. that are either 2nd connections or in Groups with you.  We want these people to be executive level and have experience of over 5 years. Let’s begin with the Top Filters.  Click in the relationship rectangle then select 2nd degree connections and group members. Click in the Industry rectangle and scroll down to Venture Capital & Private Equity Click in the Geography rectangle…

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How To Author A LinkedIn Recommendation

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LinkedIn is the premiere social channel for business.  It is truly a networking platform. LinkedIn works best for those who give not just take.  You can give many ways on LinkedIn. The most common ways people give on LinkedIn is in the form of posts, articles, endorsements and recommendations.  Recommendations can be the most valuable way to give to another LinkedIn member, but is often the least utilized. This is likely because people just do not know how to create a Recommendation.   Below are the simple steps you need to follow to create a Recommendation: Navigate to the profile of the person you want to Recommend, then click on the “More” button Then select “Recommend”                 Now select from the drop down boxes the “Relationship” you have with that connection and their “Position at the time”.  Then click next.      …

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Major Google Analytics Retention Data Loss

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Google is doing some housekeeping, and your data WILL get deleted if you do nothing.  We assume that Google is attempting to manage the “free” data they are storing for Google Analytics users.  The user and event data collect from your web site has been saved indefinitely since you installed Google Analytics.  If you do nothing, you will lose ALL of your data that is older than 26 months on May 25th 2018. If you would like to keep all of your historical data, you can simply follow the steps below prior to May 25th 2018. Log into Google Analytics and click on the gear icon in the lower left hand corner In the center column, click tracking info Click data retention Click on the drop down box and select Do not automatically expire Click the Save Button That is all there is to it.  You just saved yourself from…

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East steps to join LinkedIn Groups

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        Many users of LinkedIn are unaware of the strategic benefits of joining and participating in LinkedIn Groups.  Below are just a few benefits of doing so: Groups can give you a direct communication channel to members of each group. You can get your content in front of group members. You can use these groups to gain insights and feedback. You can gain influencer immediately. It is free to participate. Joining LinkedIn Groups is easy.  Just follow the steps below to find groups that are recommended to you:   Click on the Work Dial Page Click on Groups   Click on My Groups to see what groups you are already participating in. Click on Discover to see a recommended list of groups that you may be interested in joining.  If you want to join a group, simple click the “Ask To Join Button”.

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LinkedIn, Facebook & Twitter Posting Frequency Tips

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Social Media can be very intimidating.  We are asked often, “What is the optimal amount of times a day and times of the day to publish to Facebook, LinkedIn and Twitter to ensure the best results”?  In addition, our clients ask how frequently they should be posting to each of these channels. While each business type is different, there are some general rules of thumb. Twitter Best Practices There is conflicting positions on this, but time of the day generally doesn’t matter.  There appears to be an uptick in the number of clicks towards the end and very beginning of the day.  You should post on Twitter whenever you are able to, as long as the content is focused and good.  There is also no ideal day of the week, although the seems to be the slightest of benefits posting Sundays, Mondays or Tuesdays. The recommended daily frequency of focused…

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