2016 October

B2B Digital Marketing Quick Tactics

Posted by | Digital Strategy | No Comments

Was just working with a partner to try to help them think creatively on how to help market their B2B client.  Here is a summary of ideas I felt could benefit others. I.  LinkedIn    A. Participation in strategic groups (replicated by all those in role)    B. Use service like SearchQuant.net to find and make the right connections within prospective companies.  (replicated by all those in role)    C. Write an Article (not Share an update) and Share with your 1st and Group members)    D. Consider starting their own Group (you get much more access to the members including the ability to email them each directly).    E.  Consider sponsoring an update in LinkedIn Feed    F.  Consider advertising, using advanced features, to only those most likely to consider your services.  This is a PPC model so there is a branding benefit you do not have to pay…

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