2017 May

How to eliminate visits from your organization from Google Analytics

Posted by | Digital Strategy | No Comments

One of the key benefits of digital marketing is the ability to measure it’s performance to help make strategic decisions. Globally, the most used website analytics tool is Google Analytics. If you manage one of the 50 million websites that use Google Analytics, it is very possible you are not getting a true picture of how your visitors are interacting with your web site. This is not because of a flaw in Google Analytics, it is because most often the analytics includes people within your organization that either manage or look at your web site on a regular basis. Every time someone from your organization accesses the website, that session is lumped in your actual visitors. Typically, the way the people in your organization view your website is entirely different than a real visitor. This significantly skews the validity of the reporting. There is a way to eliminate sessions that…

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