2014 March

What is Responsive Design?

Posted by | Digital Strategy, Mobile Experience | No Comments

Almost daily our firm is reviewing at least one of our clients’ web analytics.  Over the past year or so, we have seen the number of mobile devices (tablets and phones) used to access our clients’ web site surpassing 20%.  Many predict that this number will exceed 50% within the next three (3) years.  It is incumbent of us, and any legitimate web firm, to figure out how to best manage the users experience. The newest and perhaps most significant trend in website design over the last few years is Responsive Design. The formal definition of Responsive Design is a web design approach centered on creating web sites that provide an optimal viewing experience at a variety of screen resolutions and formats.  This includes easy reading and navigation with a minimum of resizing, panning, and scrolling.  These websites work well across a wide range of devices including traditional computers, tablets…

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