What is the difference between an Exact Match and Phrase Match in Google Adwords

Posted by | July 21, 2016 | Pay Per Click | No Comments

WebConnection is part of the Google Partners program which gives us access to Google talent to assist us in managing our clients PPC Campaigns. Our clients always ask what is the difference between an Exact Match in Google Adwords and a Phrase Match in Google Adwords.

To answer these questions, we felt it would be easiest to provide the very focused explanation provided by Google themselves. So, we hope this helps you.
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