Company

We are a diverse group of digital veterans with specific subject matter expertise.

WebConnection, founded in 1995,  was one of the first website design firms in the State Of Maryland. From 1995-1997, websites were traditionally black text, blue hyperlinks and white backgrounds.

It was not until 1997 when people began to incorporate graphic designs into their websites. We took pride in creating custom websites for clients who instinctively knew that beating their competition digitally provided a significant competitive advantage. When we say custom website, we mean custom. Each site was unique, never templatized. We literally started with a blank screen and built a site from the ground up. Around 2010, content management systems (CMS) and pre-fabricated website templates were starting to become available. Graduating college students were entering the difficult workforce and starting their own small web shops. Network Solutions, GoDaddy and others were offering web design services. Low priced website template services like Wix and SquareSpace were emerging. It became clear that website development was shifting from a consultative custom service to a commodity. We knew we had to evolve.

Our founder, Michael Rosenfeld, predicted that there was an opportunity to provide high level digital strategy consulting to organizations that already had a website but needed recommendations on how to optimize it and drive targeted traffic. There is no way these organizations can keep up with the always-changing digital landscape on their own. Michael was spot on. We marketed this service and the first opportunity came from the United States Army who needed assistance with GoArmy.com. After a year long, successful engagement which included interviewing people at the pentagon and several trips to Fort Knox in Kentucky, we realized that providing executive level digital consulting was where our future lied.

Today, our outsourced Chief Digital Officer/Digital Strategy practice has proven to be a valuable resource to our clients. We are an extension of our clients leadership team.

Let’s begin a dialog.

Google Analytics 101 Webinar

On August 19, 2020, Michael Rosenfeld conducted a webinar entitled "Google Analytics 101".  This webinar was well attended and the feedback was amazing.  We felt we would share this webinar with you.  We hope you enjoy.   The video is available at...

What Are Google Alerts and How Can You Use Them Strategically

Google Alerts is a very underutilized tool. It is a free tool that allows organizations to monitor their online presence.  Below are some ways you can benefit from using this tool. Help track progress of your newly published content to see if it has been indexed by...

Our Websites Over The Years

In reflecting back over our 25 years in business, I thought it would be fun to share some of the versions of our websites starting from the 1990's. Check these out. We all have come a long way.  

How GoToMeeting Dropped The Ball & Lost A Customer For Life

As a digital strategists, we have used a lot of tech platforms. This is a must watch, SCATHING video of horrible business practices by GoTo Meeting. a LogMeIn company. Their practices were so egregious, that we were forced to switch to Zoom. Is what they are doing...

New .New Google Extensions

Last year, Google introduced .new shortcuts that made it simple to create a new Google Doc, Google Sheet, Google Slide or Google Form Yesterday Google introduced 10 new domains.  Want to mess around with these, just click below or type any in your Google Chrome...

How To Schedule & Email Google Analytics Reports

Did you know that you could have Google Analytics send you automated reports via email?  It is a great feature to keep you informed of how your website is performing. Too often, we are so busy we do not take the time to look at these analytics.  Below are the simple...

Hugely Important Google Release You Must Know

Google has just released a new Chrome extension that warns you if the username and password that you're using has been stolen in any data breaches. It then prompts you to change them if they were. How huge is this? If you are unfamiliar with extensions for Chrome,...

How To Protect Your Site With Google reCAPTCHA v2

        We all know there are unscrupulous hackers who make their living or get their thrills from making regular website owners like you and me difficult.  Aren't you tired of the spam that is transmitted from your web forms into your inbox?  Do...

How To Create Strategic LinkedIn Sales Navigator Searches

If you are a B2B company that needs to continue to fill your pipeline with prospects, that you should be using LinkedIn Sales Navigator. This post shows step by step instructions on how to do so. To log into Sales Navigator, click on the Sales Navigator icon in the...