Company

We are a diverse group of digital veterans with specific subject matter expertise.

WebConnection, founded in 1995,  was one of the first Digital Strategy firms in Maryland.  We are a talented group of Chief Digital Officers that work with small to mid-sized organizations on an outsourced, fractional basis.  Our mission is simple, to provide executive level Digital Strategy vision and leadership to small to mid-sized organizations so they can compete at the highest level.  Unfortunately, most small to mid-sized organizations entrust their digital strategies to their marketing or IT leaders, which do not have the skills to successfully lead and manage the digital strategy.

We begin each conversation with a simple question.  “Is your organization’s website, apps, social strategy and supporting digital marketing initiatives underperforming?  Are you generating the volume of leads you think you should be?  If either of these answers is no, we could be a good partner.

Each of our Chief Digital Officers have a specific area of expertise.  These include:

★ Website/App feasibility, strategy and conceptualization

★ Website/App information architecture development

★ Google Analytics configuration and management

★ Digital Marketing automation setup and management

★ Social Media automation setup and management

★ Content Marketing setup and management

★ Search Engine Optimization

The investment needed to partner with WebConnection is about 1/10 of what it would cost to hire an in-house full time Chief Digital Officer.

This makes our offering affordable for almost any small to midsized business.  Especially when you take into account that we provide a positive ROI as a result of our efforts.

If you think I can help, contact us: info@webconnection.com or 410-929-4920 (direct)

Why Mike Rosenfeld believes the Maryland Digital Ad Tax is misguided

Let me begin by providing some disclaimers about this post. This is my personal opinion This is not meant to be political but practical I absolutely welcome good natured debate on the points I am going to present PLAY VIDEO NOW The goals of implementing the Digital Ad...

How Appointment Software Changed My World

Are you a consultant or someone who scheduled multiple meetings a day?  Do you find it difficult to coordinate with people on a convenient time that works for all parties.  If this sound like you, you and I are alike. Now, are you somewhat of a control freak with your...

Generating & Closing Digital Marketing Leads Video Available

On October 14, 2020, Michael Rosenfeld conducted a webinar with his co-host Larry Van Sant entitled “Generating & Closing Digital Marketing Leads”.  This webinar was well attended and the feedback was amazing.  We felt we would share this webinar with you.  We...

Season 1 Finale of “The Conversation”

Our own Mike Rosenfeld is the co-host a podcast entitled "The Conversation".  It is about the challenges facing U.S. cities with a focus on Baltimore.  Check it out at http://theconversation.city/the-podcasts/

Google Analytics 101 Webinar Video Available

On August 19, 2020, Michael Rosenfeld conducted a webinar entitled "Google Analytics 101".  This webinar was well attended and the feedback was amazing.  We felt we would share this webinar with you.  We hope you enjoy.   The video is available at...

What Are Google Alerts and How Can You Use Them Strategically

Google Alerts is a very underutilized tool. It is a free tool that allows organizations to monitor their online presence.  Below are some ways you can benefit from using this tool. Help track progress of your newly published content to see if it has been indexed by...

Our Websites Over The Years

In reflecting back over our 25 years in business, I thought it would be fun to share some of the versions of our websites starting from the 1990's. Check these out. We all have come a long way.  

How GoToMeeting Dropped The Ball & Lost A Customer For Life

As a digital strategists, we have used a lot of tech platforms. This is a must watch, SCATHING video of horrible business practices by GoTo Meeting. a LogMeIn company. Their practices were so egregious, that we were forced to switch to Zoom. Is what they are doing...

New .New Google Extensions

Last year, Google introduced .new shortcuts that made it simple to create a new Google Doc, Google Sheet, Google Slide or Google Form Yesterday Google introduced 10 new domains.  Want to mess around with these, just click below or type any in your Google Chrome...

How To Schedule & Email Google Analytics Reports

Did you know that you could have Google Analytics send you automated reports via email?  It is a great feature to keep you informed of how your website is performing. Too often, we are so busy we do not take the time to look at these analytics.  Below are the simple...