Web & Mobile User Experience

The website or mobile app is typically the nucleus of an organization’s digital strategy.

The success or failure of a digital strategy typically hinges on a successful execution of a simple navigable digital experience. It does not matter if you have a killer social media and online marketing campaign, if the user experience is poor, you can rest assured the results will be as well.

WebConnection researches the competition and develops the digital blueprint for our clients web sites and mobile apps. From there, we develop wireframes of the most important screens to make sure every detail of the user experience has been addressed.

We then oversee the development of the web site and mobile app to ensure that each page/screen meets with the overall objective. If not, the page/screen will be adjusted until it does.

No one is perfect, and that goes for us as well. We never assume what we have created is perfect and can not be improved upon. That is where analytics come in. We constantly measure the performance of the website or mobile app to make sure it is performing at a high level. This includes using heat mapping and digital focus groups. If there are ways to improve the performance, analytic based changes will be made until the website or mobile app are optimized.

Generating & Closing Digital Marketing Leads Video Available

On October 14, 2020, Michael Rosenfeld conducted a webinar with his co-host Larry Van Sant entitled “Generating & Closing Digital Marketing Leads”.  This webinar was well attended and the feedback was amazing.  We felt we would share this webinar with you.  We...

Season 1 Finale of “The Conversation”

Our own Mike Rosenfeld is the co-host a podcast entitled "The Conversation".  It is about the challenges facing U.S. cities with a focus on Baltimore.  Check it out at http://theconversation.city/the-podcasts/

Google Analytics 101 Webinar Video Available

On August 19, 2020, Michael Rosenfeld conducted a webinar entitled "Google Analytics 101".  This webinar was well attended and the feedback was amazing.  We felt we would share this webinar with you.  We hope you enjoy.   The video is available at...

What Are Google Alerts and How Can You Use Them Strategically

Google Alerts is a very underutilized tool. It is a free tool that allows organizations to monitor their online presence.  Below are some ways you can benefit from using this tool. Help track progress of your newly published content to see if it has been indexed by...

Our Websites Over The Years

In reflecting back over our 25 years in business, I thought it would be fun to share some of the versions of our websites starting from the 1990's. Check these out. We all have come a long way.  

How GoToMeeting Dropped The Ball & Lost A Customer For Life

As a digital strategists, we have used a lot of tech platforms. This is a must watch, SCATHING video of horrible business practices by GoTo Meeting. a LogMeIn company. Their practices were so egregious, that we were forced to switch to Zoom. Is what they are doing...

New .New Google Extensions

Last year, Google introduced .new shortcuts that made it simple to create a new Google Doc, Google Sheet, Google Slide or Google Form Yesterday Google introduced 10 new domains.  Want to mess around with these, just click below or type any in your Google Chrome...

How To Schedule & Email Google Analytics Reports

Did you know that you could have Google Analytics send you automated reports via email?  It is a great feature to keep you informed of how your website is performing. Too often, we are so busy we do not take the time to look at these analytics.  Below are the simple...

Hugely Important Google Release You Must Know

Google has just released a new Chrome extension that warns you if the username and password that you're using has been stolen in any data breaches. It then prompts you to change them if they were. How huge is this? If you are unfamiliar with extensions for Chrome,...