Social Media Marketing

Organizations are better off having no social media presence than a weak one.

Social Media marketing requires a commitment of time and effort to develop compelling content and to measure its effectiveness. We take the lead in developing the Social Media strategy and executing it on behalf of our clients.

The social media landscape is always changing. Every few months a new platform enters the market. Undisciplined organizations chase these like new shiny objects, losing focus on the channels that are delivering results. Here are current trends that we are implementing on behalf of our clients:

  • Metrics are diving deeper into influence
  • Dynamic, Direct Social Ads
  • Focusing in on the most meaningful connections rather than the whole world
  • Use of legit influencers
  • Stories and video remain well received and popular

Our team has extensive experience using many of the top social media channels. Below is just a sample of those we use on a regular basis.

The Digital Transformation Myth: Small Steps, Big Impact

Let’s talk about digital transformation. It’s a buzzword that’s thrown around a lot these days, and it can be intimidating for small business owners. You might think it’s a massive, expensive overhaul that's only for big corporations. Well, I'm here to tell you that’s...

Recent Google Ranking Factor Leak

As digital strategists, we are always watching industry news, and there's been a major development recently concerning Google Search. In May 2024, a significant leak revealed internal documents that offer a glimpse into how Google might rank websites. Here's a quick...

AI Warning Issued By Global Thought Leaders

Whether you participated in our AI & ChatBPT Webinar or not, you need to absolutely watch the video below to hear Mike Rosenfeld address SIGNIFICANT CONCERNS raised by many of the leaders in the AI space. Click here to read the open letter. CLICK HERE TO WATCH THE...

10 LinkedIn Strategies To Help You Grow Your Business

Create a Company Page: A Company Page is a great way to showcase your brand, products, and services to potential clients. Make sure to regularly update your page with relevant content, such as industry news, company updates, and thought leadership pieces. Build a...

How to quickly delete all your unread emails in Gmail

On average, Americans get 21 spam emails a day.  That is about 600 a month and 7500 a year.  Like most people, you likely do not archive or delete them properly, so they sit there, taking up space.  If you are a Gmail user, there is a quick and easy way to delete...

Transitioning to GA4 (Google Analytics 4) should begin now!

A significant shift is happening with Google Analytics, and you need to start preparing now.  Google is sunsetting its current Analytics (Universal Analytics) and replacing it with GA4.  GA4 stands for Google Analytics 4.  GA4 is Google's 4th iteration of its...

Clues That Your Google Account May Have Been Hacked

These may seem simple and obvious, but here are clues that your Google account may have been hacked.   You received dreaded security alerts from Google. your inbox has emails indicating you changed your password. Your outbox has emails you know you did not send....