Social Media Marketing

Organizations are better off having no social media presence than a weak one.

Social Media marketing requires a commitment of time and effort to develop compelling content and to measure its effectiveness. We take the lead in developing the Social Media strategy and executing it on behalf of our clients.

The social media landscape is always changing. Every few months a new platform enters the market. Undisciplined organizations chase these like new shiny objects, losing focus on the channels that are delivering results. Here are current trends that we are implementing on behalf of our clients:

  • Metrics are diving deeper into influence
  • Dynamic, Direct Social Ads
  • Focusing in on the most meaningful connections rather than the whole world
  • Use of legit influencers
  • Stories and video remain well received and popular

Our team has extensive experience using many of the top social media channels. Below is just a sample of those we use on a regular basis.

Generating & Closing Digital Marketing Leads Video Available

On October 14, 2020, Michael Rosenfeld conducted a webinar with his co-host Larry Van Sant entitled “Generating & Closing Digital Marketing Leads”.  This webinar was well attended and the feedback was amazing.  We felt we would share this webinar with you.  We...

Season 1 Finale of “The Conversation”

Our own Mike Rosenfeld is the co-host a podcast entitled "The Conversation".  It is about the challenges facing U.S. cities with a focus on Baltimore.  Check it out at http://theconversation.city/the-podcasts/

Google Analytics 101 Webinar Video Available

On August 19, 2020, Michael Rosenfeld conducted a webinar entitled "Google Analytics 101".  This webinar was well attended and the feedback was amazing.  We felt we would share this webinar with you.  We hope you enjoy.   The video is available at...

What Are Google Alerts and How Can You Use Them Strategically

Google Alerts is a very underutilized tool. It is a free tool that allows organizations to monitor their online presence.  Below are some ways you can benefit from using this tool. Help track progress of your newly published content to see if it has been indexed by...

Our Websites Over The Years

In reflecting back over our 25 years in business, I thought it would be fun to share some of the versions of our websites starting from the 1990's. Check these out. We all have come a long way.  

How GoToMeeting Dropped The Ball & Lost A Customer For Life

As a digital strategists, we have used a lot of tech platforms. This is a must watch, SCATHING video of horrible business practices by GoTo Meeting. a LogMeIn company. Their practices were so egregious, that we were forced to switch to Zoom. Is what they are doing...

New .New Google Extensions

Last year, Google introduced .new shortcuts that made it simple to create a new Google Doc, Google Sheet, Google Slide or Google Form Yesterday Google introduced 10 new domains.  Want to mess around with these, just click below or type any in your Google Chrome...

How To Schedule & Email Google Analytics Reports

Did you know that you could have Google Analytics send you automated reports via email?  It is a great feature to keep you informed of how your website is performing. Too often, we are so busy we do not take the time to look at these analytics.  Below are the simple...

Hugely Important Google Release You Must Know

Google has just released a new Chrome extension that warns you if the username and password that you're using has been stolen in any data breaches. It then prompts you to change them if they were. How huge is this? If you are unfamiliar with extensions for Chrome,...