SEO

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Search engine optimization (SEO) sure has changed over the years. SEO used to be solely about the keywords and keyphrases that we incorporated into a web page. We used to create pages based on specific keywords and optimize them. The content per page would be laser focused on these words, often making the readability awkward. Search engines are sophisticated. Everytime an SEO tactic was discovered to improve an organization’s organic results, the search engines would change their algorithms. Every day, the volume of content on the web grows, making it more competitive for sites to compete for coveted keywords. For example, let’s assume you own a shoe store and want to rank well for the keyphrase “shoe stores in Maryland” on Google. You will see that there are 164,000,000 results for that keyphrase. As professional digital marketers, we know that once you are below the first 5 organic results, your chances of people finding you diminish significantly. The mathematical odds of getting in the top five results is .00000003. Compare this to the odds of getting struck by lightning in your lifetime which is .000001.

 

Recent Google Ranking Factor Leak

As digital strategists, we are always watching industry news, and there's been a major development recently concerning Google Search. In May 2024, a significant leak revealed internal documents that offer a glimpse into how Google might rank websites. Here's a quick...

AI Warning Issued By Global Thought Leaders

Whether you participated in our AI & ChatBPT Webinar or not, you need to absolutely watch the video below to hear Mike Rosenfeld address SIGNIFICANT CONCERNS raised by many of the leaders in the AI space. Click here to read the open letter. CLICK HERE TO WATCH THE...

10 LinkedIn Strategies To Help You Grow Your Business

Create a Company Page: A Company Page is a great way to showcase your brand, products, and services to potential clients. Make sure to regularly update your page with relevant content, such as industry news, company updates, and thought leadership pieces. Build a...

How to quickly delete all your unread emails in Gmail

On average, Americans get 21 spam emails a day.  That is about 600 a month and 7500 a year.  Like most people, you likely do not archive or delete them properly, so they sit there, taking up space.  If you are a Gmail user, there is a quick and easy way to delete...

Transitioning to GA4 (Google Analytics 4) should begin now!

A significant shift is happening with Google Analytics, and you need to start preparing now.  Google is sunsetting its current Analytics (Universal Analytics) and replacing it with GA4.  GA4 stands for Google Analytics 4.  GA4 is Google's 4th iteration of its...

Clues That Your Google Account May Have Been Hacked

These may seem simple and obvious, but here are clues that your Google account may have been hacked.   You received dreaded security alerts from Google. your inbox has emails indicating you changed your password. Your outbox has emails you know you did not send....

How To Undo A Sent E-Mail (For Google Workspace Users)

More and more organizations are using Google Workspace to manage their data, users, and apps from a single portal.  This includes email.  So, if you are using your corporate domain with Google Workspace for email, you are essentially using Gmail.  Google has a way to...

The Importance Of Digital Marketing During A Recession

All signs appear to show that we are heading for a recession.  When a recession happens, money gets tight.  The knee-jerk response is to find ways to cut expenses, which is a practical step to take. Marketing efforts are one of the first categories to cut. Here is the...