SEO
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Search engine optimization (SEO) sure has changed over the years. SEO used to be solely about the keywords and keyphrases that we incorporated into a web page. We used to create pages based on specific keywords and optimize them. The content per page would be laser focused on these words, often making the readability awkward. Search engines are sophisticated. Everytime an SEO tactic was discovered to improve an organization’s organic results, the search engines would change their algorithms. Every day, the volume of content on the web grows, making it more competitive for sites to compete for coveted keywords. For example, let’s assume you own a shoe store and want to rank well for the keyphrase “shoe stores in Maryland” on Google. You will see that there are 164,000,000 results for that keyphrase. As professional digital marketers, we know that once you are below the first 5 organic results, your chances of people finding you diminish significantly. The mathematical odds of getting in the top five results is .00000003. Compare this to the odds of getting struck by lightning in your lifetime which is .000001.
The Digital Transformation Myth: Small Steps, Big Impact
Let’s talk about digital transformation. It’s a buzzword that’s thrown around a lot these days, and it can be intimidating for small business owners. You might think it’s a massive, expensive overhaul that's only for big corporations. Well, I'm here to tell you that’s...
Top 10 Digital Strategies for Small B2B Businesses to Generate Leads
In today's digital landscape, a strong online presence is crucial for any B2B business, especially smaller ones. But how do you cut through the noise and attract potential clients? The answer lies in a strategic approach to digital marketing. Here are the top 10...
Happy Birthday Google Analytics 4! A Year of Data-Driven Decisions Awaits
On July 1, 2024, we celebrate a milestone in the world of digital analytics: Google Analytics 4 (GA4) is turning one! GA4 offered a revolutionary approach to data collection and analysis, built for the future of privacy-centric measurement. As digital strategy...
Recent Google Ranking Factor Leak
As digital strategists, we are always watching industry news, and there's been a major development recently concerning Google Search. In May 2024, a significant leak revealed internal documents that offer a glimpse into how Google might rank websites. Here's a quick...
AI Warning Issued By Global Thought Leaders
Whether you participated in our AI & ChatBPT Webinar or not, you need to absolutely watch the video below to hear Mike Rosenfeld address SIGNIFICANT CONCERNS raised by many of the leaders in the AI space. Click here to read the open letter. CLICK HERE TO WATCH THE...
10 LinkedIn Strategies To Help You Grow Your Business
Create a Company Page: A Company Page is a great way to showcase your brand, products, and services to potential clients. Make sure to regularly update your page with relevant content, such as industry news, company updates, and thought leadership pieces. Build a...
How to quickly delete all your unread emails in Gmail
On average, Americans get 21 spam emails a day. That is about 600 a month and 7500 a year. Like most people, you likely do not archive or delete them properly, so they sit there, taking up space. If you are a Gmail user, there is a quick and easy way to delete...
It Is Time To Take Your Digital Strategy Seriously Because Your Competitors Are.
Congratulations on staying in business for yet another year. But is that really the standard you want to set? Or, do you want to grow and kick the tail of your competitors? Is 2023 the year you finally get serious and develop and implement a digital strategy plan?...
Transitioning to GA4 (Google Analytics 4) should begin now!
A significant shift is happening with Google Analytics, and you need to start preparing now. Google is sunsetting its current Analytics (Universal Analytics) and replacing it with GA4. GA4 stands for Google Analytics 4. GA4 is Google's 4th iteration of its...
Clues That Your Google Account May Have Been Hacked
These may seem simple and obvious, but here are clues that your Google account may have been hacked. You received dreaded security alerts from Google. your inbox has emails indicating you changed your password. Your outbox has emails you know you did not send....
