E-mail Marketing

Email Marketing is still a tried and true method to generate opportunities

Email marketing strategies, when used correctly, seek to achieve three primary objectives.

  • Build Loyalty
  • Built Trust
  • Build Brand Awareness

WebConnection leads our clients through an appropriate email marketing plan which includes the right messaging and the right frequency.

Developing the email marketing plan is just part of the process. An analytics based email marketing platform needs to be deployed. Insights into the overall performance of your campaigns is essential to understanding the wants and needs of your recipients to determine if you are meeting their needs.

Our team has extensive experience using many of the top email marketing platforms. Below is just a sample of those we use on a regular basis.

Transitioning to GA4 (Google Analytics 4) should begin now!

A significant shift is happening with Google Analytics, and you need to start preparing now.  Google is sunsetting its current Analytics (Universal Analytics) and replacing it with GA4.  GA4 stands for Google Analytics 4.  GA4 is Google's 4th iteration of its...

Clues That Your Google Account May Have Been Hacked

These may seem simple and obvious, but here are clues that your Google account may have been hacked.   You received dreaded security alerts from Google. your inbox has emails indicating you changed your password. Your outbox has emails you know you did not send....

How To Undo A Sent E-Mail (For Google Workspace Users)

More and more organizations are using Google Workspace to manage their data, users, and apps from a single portal.  This includes email.  So, if you are using your corporate domain with Google Workspace for email, you are essentially using Gmail.  Google has a way to...

The Importance Of Digital Marketing During A Recession

All signs appear to show that we are heading for a recession.  When a recession happens, money gets tight.  The knee-jerk response is to find ways to cut expenses, which is a practical step to take. Marketing efforts are one of the first categories to cut. Here is the...

How To Access Any WIFI Password You Have Ever Connected To

Have you ever returned to a place (ex. an office building, coffee shot, hotel) and you are able to automatically re-connect to their wifi?  What if you wanted to connect your other devices like your phone or tablet to the same wifi and you can not find the hostname...

What is Duck Duck Go?

What do Netscape, Internet Explorer, Safari, and Google Chrome all have in common?  They are all web browsers, and, in this case, the order of web browsers I have adopted, in that order, since the mid-1990s.  Today, you may be seeing advertising for Duck Duck Go,...

Why Mike Rosenfeld believes the Maryland Digital Ad Tax is misguided

Let me begin by providing some disclaimers about this post. This is my personal opinion This is not meant to be political but practical I absolutely welcome good natured debate on the points I am going to present PLAY VIDEO NOW The goals of implementing the Digital Ad...

How Appointment Software Changed My World

Are you a consultant or someone who scheduled multiple meetings a day?  Do you find it difficult to coordinate with people on a convenient time that works for all parties.  If this sound like you, you and I are alike. Now, are you somewhat of a control freak with your...

Generating & Closing Digital Marketing Leads Video Available

On October 14, 2020, Michael Rosenfeld conducted a webinar with his co-host Larry Van Sant entitled “Generating & Closing Digital Marketing Leads”.  This webinar was well attended and the feedback was amazing.  We felt we would share this webinar with you.  We...

Season 1 Finale of “The Conversation”

Our own Mike Rosenfeld is the co-host a podcast entitled "The Conversation".  It is about the challenges facing U.S. cities with a focus on Baltimore.  Check it out at http://theconversation.city/the-podcasts/