E-mail Marketing

Email Marketing is still a tried and true method to generate opportunities

Email marketing strategies, when used correctly, seek to achieve three primary objectives.

  • Build Loyalty
  • Built Trust
  • Build Brand Awareness

WebConnection leads our clients through an appropriate email marketing plan which includes the right messaging and the right frequency.

Developing the email marketing plan is just part of the process. An analytics based email marketing platform needs to be deployed. Insights into the overall performance of your campaigns is essential to understanding the wants and needs of your recipients to determine if you are meeting their needs.

Our team has extensive experience using many of the top email marketing platforms. Below is just a sample of those we use on a regular basis.

Google Analytics 101 Webinar

On August 19, 2020, Michael Rosenfeld conducted a webinar entitled "Google Analytics 101".  This webinar was well attended and the feedback was amazing.  We felt we would share this webinar with you.  We hope you enjoy.   The video is available at...

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Our Websites Over The Years

In reflecting back over our 25 years in business, I thought it would be fun to share some of the versions of our websites starting from the 1990's. Check these out. We all have come a long way.  

How GoToMeeting Dropped The Ball & Lost A Customer For Life

As a digital strategists, we have used a lot of tech platforms. This is a must watch, SCATHING video of horrible business practices by GoTo Meeting. a LogMeIn company. Their practices were so egregious, that we were forced to switch to Zoom. Is what they are doing...

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Did you know that you could have Google Analytics send you automated reports via email?  It is a great feature to keep you informed of how your website is performing. Too often, we are so busy we do not take the time to look at these analytics.  Below are the simple...

Hugely Important Google Release You Must Know

Google has just released a new Chrome extension that warns you if the username and password that you're using has been stolen in any data breaches. It then prompts you to change them if they were. How huge is this? If you are unfamiliar with extensions for Chrome,...

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        We all know there are unscrupulous hackers who make their living or get their thrills from making regular website owners like you and me difficult.  Aren't you tired of the spam that is transmitted from your web forms into your inbox?  Do...

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