Content Marketing

Content Marketing is a big differentiator in thought leadership as well as SEO 

Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. Content marketing can help you improve brand awareness, increase the number of leads, and engage your prospects.

Your audience receives, on a daily basis, several unwanted, unsolicited marketing emails. Those emails typically “ask’ for something. Take a look at some of the emails you received today. I bet most of the ones that you immediately trashed “asked” for your business in some form or another. Content marketing typically revolves around “giving” content that is useful to your prospects. Content that educates them regarding your products or services. Content that helps them solve everyday problems or challenges they may be struggling with.

The most common types of content marketing applications are:

  • Social Media Content Marketing
  • Infographic Content Marketing
  • Blog Content Marketing
  • Podcast Content Marketing
  • Video Content Marketing
  • Paid Content Marketing

At WebConnection, we are experts at developing and implementing successful content marketing strategies that deliver results. Contact us to begin a no obligation dialog about how we can assist you.

Retargeting Strategies: Reconnecting with Lost Visitors

What is Retargeting? Imagine you're shopping online for a new pair of shoes. You add a few pairs to your cart but leave without making a purchase. A few days later, you start seeing ads for those same shoes on various websites you visit. This is retargeting in action....

Content Marketing Strategy: Creating Valuable Content

In today's digital age, content marketing has become an indispensable tool for businesses of all sizes. By creating and sharing high-quality content, you can attract, engage, and convert your target audience. However, to maximize the impact of your content marketing...

PPC for Small Businesses: A Cost-Effective Approach

PPC, or Pay-Per-Click advertising, can be a powerful tool for small businesses looking to drive traffic and generate leads. Unlike organic search results, PPC allows you to pay for your ads to appear at the top of search engine results pages (SERPs), ensuring...

The Digital Transformation Myth: Small Steps, Big Impact

Let’s talk about digital transformation. It’s a buzzword that’s thrown around a lot these days, and it can be intimidating for small business owners. You might think it’s a massive, expensive overhaul that's only for big corporations. Well, I'm here to tell you that’s...

Recent Google Ranking Factor Leak

As digital strategists, we are always watching industry news, and there's been a major development recently concerning Google Search. In May 2024, a significant leak revealed internal documents that offer a glimpse into how Google might rank websites. Here's a quick...

AI Warning Issued By Global Thought Leaders

Whether you participated in our AI & ChatBPT Webinar or not, you need to absolutely watch the video below to hear Mike Rosenfeld address SIGNIFICANT CONCERNS raised by many of the leaders in the AI space. Click here to read the open letter. CLICK HERE TO WATCH THE...

10 LinkedIn Strategies To Help You Grow Your Business

Create a Company Page: A Company Page is a great way to showcase your brand, products, and services to potential clients. Make sure to regularly update your page with relevant content, such as industry news, company updates, and thought leadership pieces. Build a...

How to quickly delete all your unread emails in Gmail

On average, Americans get 21 spam emails a day.  That is about 600 a month and 7500 a year.  Like most people, you likely do not archive or delete them properly, so they sit there, taking up space.  If you are a Gmail user, there is a quick and easy way to delete...