ESPN is the global leader in cable sports and entertainment.  They are also publishers of ESPN The Magazine and numerous sports books.  Their book publications can be purchased through all the traditional channels like Amazon and Barnes and Noble, but they wanted to create their own e-commerce site to control the distribution of their products.


We created a custom e-commerce system empowering ESPN to manage their own sales of their publications.  We creatively weaved within the buying experience other iconic ESPN branded elements such as the Sports Center Right Now video players and Sports Center Top 10 where we playfully replaced the top video highlights with their top 10 best selling titles.

The Final Result


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