What Are Google Alerts and How Can You Use Them Strategically
Google Alerts is a very underutilized tool. It is a free tool that allows organizations to monitor their online presence. Below are some ways you can benefit from using this tool. Help track progress of your newly published content to see if it has been indexed by Google's search bots. You can do this by tracking your company name, a specific URL, or the...
Our Websites Over The Years
In reflecting back over our 25 years in business, I thought it would be fun to share some of the versions of our websites starting from the 1990's. Check these out. We all have come a long way.
How GoToMeeting Dropped The Ball & Lost A Customer For Life
As a digital strategists, we have used a lot of tech platforms. This is a must watch, SCATHING video of horrible business practices by GoTo Meeting. a LogMeIn company. Their practices were so egregious, that we were forced to switch to Zoom. Is what they are doing legal? If so, do you think it is ethical? This is just our opinion but we would love comments...
New .New Google Extensions
Last year, Google introduced .new shortcuts that made it simple to create a new Google Doc, Google Sheet, Google Slide or Google Form Yesterday Google introduced 10 new domains. Want to mess around with these, just click below or type any in your Google Chrome browser. Enjoy! Tip: To get the best experience with the Google shortcuts, log into your Google...
How To Schedule & Email Google Analytics Reports
Did you know that you could have Google Analytics send you automated reports via email? It is a great feature to keep you informed of how your website is performing. Too often, we are so busy we do not take the time to look at these analytics. Below are the simple steps you need to follow: Log into your google analytics account. Set the date duration...
How To Put Your Video Ad On YouTube
The use of video on web sites is continuing to grow. Most organizations do not think strategically when creating their videos. We believe that every chance you get, you should think about multiple uses of the same element. Video is no different. When considering...
How to eliminate visits from your organization from Google Analytics
One of the key benefits of digital marketing is the ability to measure it’s performance to help make strategic decisions. Globally, the most used website analytics tool is Google Analytics. If you manage one of the 50 million websites that use Google Analytics, it is...
Pros and Cons of Adding Live Chat to Your Web Site
Live Chat platforms have been around for a very long time. Back when they were introduced, implementing them was complicated and required a programmer. This is not longer the case. Attracting qualified visitors to your web site can be expensive. Now that...
How To Evaluation Live Chat Features For Your Website
If you are looking for a Live Chat feature to integrate into your web site, there are several features to be aware of. Like most software, the more complex the features, the more costly the software. With that stated, the average monthly cost for paid Live Chat...
Best Performing Ad Banner Sizes on the Google Network
There are many sizes and standards of ad banners within the Google Network. Some do outperform others. Google likes to have the flexibility of having as much inventory of each ad banner size so they can maximize what they can display on any given page. As a general...
Joomla Security Alert
Spammers love to take advantage of vulnerabilities in web platforms. Currently, we are providing a friendly heads up regarding a vulnerability associated with Joomla. The most current version of Joomla is 3.6. If you are running an older version of Joomla,...
Significant WordPress Vulnerability-Update to 4.7.2 Now
WebConnection subscribes to some of the top services to keep us informed regarding all things web related. One of those services is Sucuri, a leading web site security expert. Their researchers have found a vulnerability in WordPress versions 4.7 and 4.71. If you...
Internet Speed Experiment When You Travel Abroad
As 2016 comes to an end, many of you will be traveling from your home country to go on vacation. Are you going to try to stay disconnected and shut down all of your devices? If so, good luck with that. Those of you who plan to stay connected, try to pay attention...
Hey Google, Stay Out Of My Business!
Did I get your attention? I am an Fractional Chief Digital officer which means I provide digital strategies to companies who can not justify hiring a full time Chief Digital Officer. I have to begin by saying that Google is one of the most influential forces in the...
B2B Digital Marketing Quick Tactics
Was just working with a partner to try to help them think creatively on how to help market their B2B client. Here is a summary of ideas I felt could benefit others. I. LinkedIn A. Participation in strategic groups (replicated by all those in role) B. Use...
