Hugely Important Google Release You Must Know

Google has just released a new Chrome extension that warns you if the username and password that you're using has been stolen in any data breaches. It then prompts you to change them if they were. How huge is this? If you are unfamiliar with extensions for Chrome, think of them as you do apps for your phone. To download and install is simple. Simply go to...

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How To Protect Your Site With Google reCAPTCHA v2

        We all know there are unscrupulous hackers who make their living or get their thrills from making regular website owners like you and me difficult.  Aren't you tired of the spam that is transmitted from your web forms into your inbox?  Do you want to protect your website from this spam and abuse? Google has provided a free tool...

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How To Create Strategic LinkedIn Sales Navigator Searches

If you are a B2B company that needs to continue to fill your pipeline with prospects, that you should be using LinkedIn Sales Navigator. This post shows step by step instructions on how to do so. To log into Sales Navigator, click on the Sales Navigator icon in the top right corner once you are logged into LinkedIn. When in Sales Navigator, 1. Mouse over...

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How To Author A LinkedIn Recommendation

LinkedIn is the premiere social channel for business.  It is truly a networking platform. LinkedIn works best for those who give not just take.  You can give many ways on LinkedIn. The most common ways people give on LinkedIn is in the form of posts, articles, endorsements and recommendations.  Recommendations can be the most valuable way to give to...

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Major Google Analytics Retention Data Loss

Google is doing some housekeeping, and your data WILL get deleted if you do nothing.  We assume that Google is attempting to manage the "free" data they are storing for Google Analytics users.  The user and event data collect from your web site has been saved indefinitely since you installed Google Analytics.  If you do nothing, you will lose ALL of your...

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East steps to join LinkedIn Groups

        Many users of LinkedIn are unaware of the strategic benefits of joining and participating in LinkedIn Groups.  Below are just a few benefits of doing so: Groups can give you a direct communication channel to members of each group. You can...

LinkedIn, Facebook & Twitter Posting Frequency Tips

Social Media can be very intimidating.  We are asked often, “What is the optimal amount of times a day and times of the day to publish to Facebook, LinkedIn and Twitter to ensure the best results"?  In addition, our clients ask how frequently they should be posting to...

How Do You Share Google Analytics with Someone

There are many occasions that you may want to share your Google Analytics data with other people within your organization or third party consultants.  Follow these simple steps in order to invite someone to share your Google Analytics account.  Note:  You will have to...

How To Put Your Video Ad On YouTube

The use of video on web sites is continuing to grow.  Most organizations do not think strategically when creating their videos.  We believe that every chance you get, you should think about multiple uses of the same element.  Video is no different.  When considering...

How to eliminate visits from your organization from Google Analytics

One of the key benefits of digital marketing is the ability to measure it’s performance to help make strategic decisions. Globally, the most used website analytics tool is Google Analytics. If you manage one of the 50 million websites that use Google Analytics, it is...

Pros and Cons of Adding Live Chat to Your Web Site

Live Chat platforms have been around for a very long time. Back when they were introduced, implementing them was complicated and required a programmer. This is not longer the case. Attracting qualified visitors to your web site can be expensive. Now that...

How To Evaluation Live Chat Features For Your Website

If you are looking for a Live Chat feature to integrate into your web site, there are several features to be aware of.  Like most software, the more complex the features, the more costly the software. With that stated, the average monthly cost for paid Live Chat...

Best Performing Ad Banner Sizes on the Google Network

There are many sizes and standards of ad banners within the Google Network.  Some do outperform others.  Google likes to have the flexibility of having as much inventory of each ad banner size so they can maximize what they can display on any given page.  As a general...

Joomla Security Alert

  Spammers love to take advantage of vulnerabilities in web platforms.  Currently, we are providing a friendly heads up regarding a vulnerability associated with Joomla.  The most current version of Joomla is 3.6. If you are running an older version of Joomla,...