Our Work - Search Engine Placement Case Study

WeLendU Case Study

WelendU is an online databse designed to allow users to seek top-performing home improvement and real estate professionals in their area. The site provides the name, face and industry experience of all of their listed professionals. Like many newly launched database web sites that rely on visitor traffic to be profitable, WelendU faced fierce competition for users from competing Real Estate Services web sites. It was determined that Search Engine Optimization, the process of designing of a web site that will be ranked favorably on Search Engine returns, was required to position WelendU for success.

WeLendU was designed as a national service, but was test marketed in Chicago, Illinois. WebConnection researched and selected the most appropriate keywords and keyword phrases and incorporated these phrases into the content and code of the web site. Dynamic content (content that is generated from a database) typically does not get indexed by search engines very well. Search engines prefer static .html pages (content that is hard coded and does not change). WebConnection created software that allowed WeLendU to render dynamic database search results into static .html pages to facilitate the indexing by the search engines. The following phrases ranked within the top 10 results in Google:

Please click on any phrase to show their ranking in Google:

"WeLendU"
"Homeowners Insurance Chicago"
"Chicago Residential Architects"
"Local Movers In Chicago"