Our Work - Website Consulting - United States Beverage

Internet Business Consulting

United States Beverage (USB) is dedicated to aggressively building brands in the premium malt beverage market. Seagram's Coolers, Hooper's Hooch, Grolsch Lager and Goose Island are among the brands that USB represents. USB needed a corporate web site to market their services as well as individual web sites to promote each of their unique brands.

USB wanted a web initiative with personality that was fun and engaging, consistent with the nature of the services they provide. WebConnection, through our Internet Business Consulting, first worked with USB to determine their audiences and then create a strategy to accommodate those visitors. The three primary audiences we identified were producers of malt beverages, resellers, and consumers.

We made it easy for producers to quickly gain access to all of USB's qualifications. It was important to prominently display current news highlights with links to full articles on the home page. It was also imperative to provide these visitors with a mechanism to initiate dialog with a representative from USB.

We wanted resellers to know what brands USB represents and the process required to stock these beverages. We created a brands page with related images and information of all the Companies USB represents.

Lastly, we recognized the Consumer's high level of loyalty and familiarity with their preferred malt beverage. We developed unique web sites for each brand, delivering concepts and elements their patrons have an affinity with. We provided them with a tool to find a location that stocks their brand of choice and an online store to purchase related merchandise.

WebConnection created custom content management tools to empower USB to easily maintain much of the content for their web sites. These tools integrate with databases that allow them to create and delete brands, modify inventory in their online stores and author news articles.

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