Our Work - Database Integration Custom Web Design - Ripken TV

Database Integration Custom Web Design

Cal Ripken is a future Hall of Fame Baseball Player. Known as the "Iron Man" for his consecutive games played, Cal Ripken has become respected for his approach to the game. In fact, playing good fundamental baseball has been described as "The Ripken Way."

Ripken Baseball created several instructional Videos and DVDs designed to teach coaches and players the correct fundamentals of Hitting, Fielding and Pitching.

WebConnection was contracted to create a Custom ecommerce software to give consumers an online alternative to purchase these products. Logic was programmed into the Custom ecommerce software to allow for various upsell strategies including premium shipping options and additional product offerings. In addition, the site needed to account for both United States and Canadian Currencies.

WebConnection built the Ripken TV site using our Custom ecommerce Software, CommerceConnection, which was versatile enough to design within their strict brand guidelines. It was also necessary for the web site to integrate with a 3rd party fulfillment center in order to pack, ship and process purchased items.

The web site has been exclusively marketed by Television commercials and has performed well above industry standards.

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