June 5, 2012
What You Can Learn from "The Avengers": How SEO and Social Media Work Together
With the popularity of the much anticipated “Avengers” movie over the last couple of weekends; which features such heroes as Tony Stark, The Black Widow, Hawkeye, Thor, The Hulk, Captain America and other Marvel Comic heroes we wondered “What can we learn from ‘The Avengers’?”. This movie (like many superhero group movies do) proves that together is better and a team of superheroes is always greater than one great superhero. Same thing with your SEO and Social Media platforms, divided they #fail, united they stand.
The statistics and figures of why SEO and Social Media work best together are numerous (see below), but it seems that most people view them as separate efforts. Integration of these two efforts can see organic (or mostly organic) growth for the particular business in which you are promoting. Although both Social Media and SEO can be used for a variety of different purposes, saving the world from a misunderstood demi-god not withstanding, we will focus on their business integration prowess. Where do you want to take the 45% of search engine users who have no specific brand or business in mind when they start a search? Get ready to assemble your team and start your supercharged online marketing campaign.
The Hulk: Although The Hulk is a “superhero” his only real power is being super strong, super big and knocking opponents around like ragdolls. Your actual SEO (or SEM if you’re paying for it) words are The Hulk of your online marketing campaign. These are the basics of online marketing, the thing that knocks people in the face when they start their search, what people will see the most. 45% of users use a search engine throughout the buying cycle, SEO in this platform is important to be viewed first in the round-up.
Thor: Yelp and other review sites reinforce your overall company satisfaction rate and also help people search for your product. Good reviews will lead people to buy your product. Like Thor, your reviews can help “hammer home” a sale from your site (excuse the pun). 30% of consumers rely on user review to aid in their purchasing decisions. Having good reviews will give people a good view of your company, product and customer service proceedures.
Iron Man: Iron Man (or Tony Stark) is constantly monitoring his overall stats and physical status through a variety of intricate and technologically advanced wonder machines like Jarvis, a supercomputer and virtual assistant. Like Iron Man, your social media monitoring should be both simple, efficient and iron clad. Sites to monitor social media engagement, customer feedback and the state of your industry are easy to find and can range from free to extensive. Chec k out Hootsuite, Tweetdeck, Sprout and Radian6 to start, depending on your needs, these are increasingly mobile so you can feel like Iron Man on the go.
Captain America: Captain America, the bastion of underdogs and American morality, is a reminder to never, absolutely never, “sway” your reviews or social media sites in a less than honest way. People will know if you are writing your own reviews for your company. How often can people use your company lingo in their customer reviews honestly? They can and will not find you credible if you are constantly tooting your own horn. If you are “black-hatting” your SEO, you bear the risks. Don’t get caught in an internet fib, they spread quickly through social media and review sites.
Hawkeye: Of all the superheroes in the Avengers, Hawkeye isn’t really a “super” superhero at all. He’s a human with a knack with a bow and arrow, not a demi-god or a magical potion infused immortal. Hawekeye, however has a very keen sense of where an arrow should go at the exact time it should go there. He has a keen sense. Similarly, arming your SEO with a keen, tactical advantage is a good business practice. Incorporating a strategic social media editorial calendar, utilizing hashtags and trends as well as drawing back to your website are all key traits that will help your ecommerce, as well as be mutually beneficial to your social media platforms. Know where your market is (Facebook, Search, Google+, Twitter, Yelp, other) and utilize that knowledge.
Black Widow: 50% of consumers use a mix of social media and SEO to refine their search. Meet your customers where they are at and provide a mix of tough (actual real facts and advice via website) and tender (social media reviews, tweets, promotions) to gain their approval and their business. Just as the Black Widow uses charm and might, use your company’s SEO and Social Media campaign to display your business bravado as well as your willingness to really reach out and be there for your customers.
With these tools in hand, know that a combined effort of SEO strategy and Social Media accuracy produces a 94% Click-Through-Rate when combined. Take a lesson from one of the greatest superhero teams of all time and up your overall SEO and Social Media prowess leading to more leads, customers and a greater sense of company teamwork. ]
More information about statistics here.
For more information about SEO or Social Media (sorry, we’re not “The Avengers” experts), or any other questions don’t hesitate to contact us at WebConnection.