WebConnection works closely with its clients to determine what marketing initiatives, both on and offline, they have participated in previously. We learn about those that were effective and see how we can complement them with web-based, interactive marketing.
Our interactive marketing planning starts at the very beginning stages of the process. We perform a keyword analysis so these words can be built into the content of the web site to ensure superior Search Engine Optimization (SEO). We use the most current programming techniques to make it easy and efficient for the web site to be located and indexed by the search engines. Then, after the web site is launched, we determine the most appropriate mix of additional marketing initiatives; such as, Pay Per Click (PPC) advertising, affiliate programs, targeted e-mail campaigns and online advertising.