Marketing

“If you build it, they will come,” does not apply to the Internet.

Millions of new pages are being published every day. With a Google Adwords Certification, WebConnection is uniquely positioned to offer Interactive Marketing techniques to our clients’ overall Internet Strategy. There are many ways to market a web site. WebConnection helps our clients transform their websites into a vehicle that drives targeted business to them.
WebConnection works closely with its clients to determine what marketing initiatives, both on and offline, they have participated in previously. We learn about those that were effective and see how we can complement them with web-based, interactive marketing.
Our interactive marketing planning starts at the very beginning stages of the process. We perform a keyword analysis so these words can be built into the content of the web site to ensure superior Search Engine Optimization (SEO). We use the most current programming techniques to make it easy and efficient for the web site to be located and indexed by the search engines. Then, after the web site is launched, we determine the most appropriate mix of additional marketing initiatives; such as, Pay Per Click (PPC) advertising, affiliate programs, targeted e-mail campaigns and online advertising.

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Search Engine Marketing (SEM)

Pay Per Click (PPC) advertising like Google’s Adwords are often very affordable, measurable ways to drive targeted traffic to a web site. Driving targeted traffic to the site is just the first step, and it does not guarantee that visitors perform the desired task you want them to. Successful SEM campaigns strategically evaluate the keywords to bid on, the verbiage in the advertisement and the page within the web site that advertisement links to. WebConnection helps our clients create and manage their accounts to ensure optimal performance.

E-mail Marketing

E-mail marketing is one of the most effective, yet least expensive, ways to communicate with your prospects, clients, and business partners. WebConnection helps design the html e-mail layout so that it is consistently branded with our client’s web site. Using WebConnection’s Content Management Tools, our clients create their own e-mails and send them out using an e-mail distribution software. When done correctly, E-Mail Marketing Campaigns provide insight into which of your contacts are interested in certain topic areas, allowing you to follow up with them regarding the product or service they are interested in.

Highlighted Interactive Marketing Offerings

Search Engine Optimization
Search Engine Marketing
E-Mail Marketing
Online Banner Advertising
Affiliate Programs
Social Networking Strategies
LiveChatSoftware