How to eliminate visits from your organization from Google Analytics

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One of the key benefits of digital marketing is the ability to measure it’s performance to help make strategic decisions. Globally, the most used website analytics tool is Google Analytics. If you manage one of the 50 million websites that use Google Analytics, it is very possible you are not getting a true picture of how your visitors are interacting with your web site. This is not because of a flaw in Google Analytics, it is because most often the analytics includes people within your organization that either manage or look at your web site on a regular basis. Every time someone from your organization accesses the website, that session is lumped in your actual visitors. Typically, the way the people in your organization view your website is entirely different than a real visitor. This significantly skews the validity of the reporting. There is a way to eliminate sessions that…

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Pros and Cons of Adding Live Chat to Your Web Site

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Live Chat platforms have been around for a very long time. Back when they were introduced, implementing them was complicated and required a programmer. This is not longer the case. Attracting qualified visitors to your web site can be expensive. Now that implementation of live chat services is easier, should you reconsider adding this feature? We have provided some pros and cons to help you to reach your own decision. Pros Superior To Phone Support: If a member of your team does not know the answer to a specific question, they can ask a colleague without the visitor hearing it.  This results in better confidence that the person they are chatting with knows all the answers. No More Annoying Menus: It is typically fast to get a hold of someone on chat then it is via telephone.  There are no annoying menus to have to go through which in and…

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How To Evaluation Live Chat Features For Your Website

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If you are looking for a Live Chat feature to integrate into your web site, there are several features to be aware of.  Like most software, the more complex the features, the more costly the software. With that stated, the average monthly cost for paid Live Chat services is about $30 a month for a single operator.   Below we have provided some of the key features of Live Chat platforms so you can determine which are required to suit your needs.  Once you have made this determination, you can do a google search for best Live Chat Features to find the one that meets your needs. Agents/Operators:  Agents/Operators are assigned a specific license to ensure multiple individuals cannot use the same access key. Most companies offer a discount for multiple Agents/Operators or if you choose to pay for a year up front rather than make monthly payments. Customizable API:…

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Best Performing Ad Banner Sizes on the Google Network

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There are many sizes and standards of ad banners within the Google Network.  Some do outperform others.  Google likes to have the flexibility of having as much inventory of each ad banner size so they can maximize what they can display on any given page.  As a general rule, wider ad sizes tend to outperform taller ad sizes.  This is because wider ads a more reader-friendly. Wider ad sizes let readers read more text at a glance, avoiding having to skip a line and return to the left margin every few words.   This makes sense, right? If you have a finite ad banner budget,  you might want to keep to these 5 banner sizes. 1. The 336 x 280 Large Rectangle             2. The 300 x 250 Medium Rectangle           3. The 728 x 90 Leaderboard     4. The 300 x…

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Joomla Security Alert

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  Spammers love to take advantage of vulnerabilities in web platforms.  Currently, we are providing a friendly heads up regarding a vulnerability associated with Joomla.  The most current version of Joomla is 3.6. If you are running an older version of Joomla, you should back up your site and database and update now. The most common abuse associated with this vulnerability is Search Engine Poisoning (SEP) attacks.  This is a blackhat SEO technique used by hackers to leverage your search engine rankings.  The hackers inject links and keywords to pornography, pharmaceutical and other unwanted third party sites.  If infected, it could be a time sensitive, expensive process to fix.  This is something that can be easily avoided by updating to the most recent version of Joomla.  

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Significant WordPress Vulnerability-Update to 4.7.2 Now

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WebConnection subscribes to some of the top services to keep us informed regarding all things web related.  One of those services is Sucuri, a leading web site security expert.  Their researchers have found a vulnerability in WordPress versions 4.7 and 4.71.  If you have these versions, or older ones, you are at risk, and, according to Sucuri, you should upgrade your WordPress version to 4.7.2 immediately. The vulnerability is a “severe content injection”.  This vulnerability allows an unauthenticated user to modify the content of any post or page within a WordPress site.  This is a major problem. If you want to take matters into your own hands and are not aware of how to update your WordPress Versions, you can follow these simple instructions below: Log into WordPress Typically, in the Dashboard, there is a message if there is an updated WordPress version.  Click on the Update to 4.7.2 button…

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Internet Speed Experiment When You Travel Abroad

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As 2016 comes to an end, many of you will be traveling from your home country to go on vacation.  Are you going to try to stay disconnected and shut down all of your devices?  If so, good luck with that.  Those of you who plan to stay connected, try to pay attention to how your internet experience is in other countries.  Is access to WIFI easier or more difficult? Are the speeds and performance comparable to what you are used to?  This exercise is just for fun, but you may find it interesting to see how good you have it at home or if online life is better elsewhere. To participate in my silly experiment, you can test your internet performance at home, work and perhaps your favorite “third place” (like a Starbucks) by following these simple instructions: Download the free version of the SpeedTest app on your mobile…

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Hey Google, Stay Out Of My Business!

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Did I get your attention?  I am an Outsourced Chief Digital officer which means I provide digital strategies to companies who can not justify hiring a full time Chief Digital Officer.  I have to begin by saying that Google is one of the most influential forces in the digital space.  Overall, I am a fan of their contributions.  However, they continue to use their immense influence to dictate to strategists and developers the standards web sites must follow in order to continue to be ranked well organically in their search engine.  You do not have to follow their standards, but it is inferred if you do not that you will pay a price with how you are indexed. While Google does not make their algorithms or planned modifications to it public, it is widely believed that they are about to institute a new standard that will affect millions of mobile…

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B2B Digital Marketing Quick Tactics

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Was just working with a partner to try to help them think creatively on how to help market their B2B client.  Here is a summary of ideas I felt could benefit others. I.  LinkedIn    A. Participation in strategic groups (replicated by all those in role)    B. Use service like SearchQuant.net to find and make the right connections within prospective companies.  (replicated by all those in role)    C. Write an Article (not Share an update) and Share with your 1st and Group members)    D. Consider starting their own Group (you get much more access to the members including the ability to email them each directly).    E.  Consider sponsoring an update in LinkedIn Feed    F.  Consider advertising, using advanced features, to only those most likely to consider your services.  This is a PPC model so there is a branding benefit you do not have to pay…

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Target On My Back – SEO Specialists Dirty Secrets Revealed

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Chapter One:  450 Times More Likely To Get Struck By Lightning Ok, if you are reading this then I must have gotten your attention.  If you happen to be a Search Engine Optimization specialist, I am not lumping you all together in one category.  The beautiful thing about this forum is that it invites you to comment.  So, if you disagree with my position, let’s hear from you. As a digital strategy consultant, I believe in the tactic of SEO, meaning, I believe every website owner should do their best to write relevant content and structure their site in such a way that it performs well when indexed by the search engines.  There are best practices and I believe the greatest value a SEO specialist has is to implement those best practices. I do have a major problem with those SEO specialists that state they can get a site on the first…

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