Our Work - Professional Flash Web Designs - 98 Rock

Professional Flash Web Design Solution

98 Rock is a Baltimore Rock and Roll Radio station owned by the Hearst Broadcasting Company. Their web site received a significant amount of traffic, however, their repeat visitor traffic and the average length of time visitors spent on the web site needed improvement.

We were tasked to create a web-based strategy that would maximize the number of repeat visitors and the average length of time visitors spent on the 98 Rock web site. It was important to create a solution that would appeal to the demographics (men 13-38 years of age) and design sensibilities of their audience. Most importantly, it had to be progressive, entertaining and addictive.

We presented 98 Rock with a concept for a series of Sports Pools that would encourage visitors to return to the site on a regular basis. The strategy was simple; create an environment where die-hard Sports fanatics compete mercilessly for glory, office supremacy or great 98 Rock prizes. We developed a regular season football pool that encouraged visitors to participate weekly during the NFL's 17-week schedule. The program was so successful; we were engaged to design a NFL Playoff and NCAA Basketball Tournament Pool as well.

We chose Macromedia's Flash to help deliver a Professional Flash Web Site Design Solution that was adrenaline filled, multimedia experience for the NFL Playoff and NCAA Basketball Tournament Pools. High-energy music and vibrant motion graphics, in conjunction with advanced features, creates a community that compels new visitors to participate and tell their friends.